The Outsider Lab
Art Direction & Brand Identity
The brand identity created for The Outsider Lab embodies a forward-thinking, innovative spirit that aligns with its mission to deliver high-quality fashion content. It is thoughtfully crafted to resonate with Spanish-speaking women aged 30 to 50 who are passionate about travel, art, culture, and creativity. This audience values learning, enjoys reading, and stays engaged with global conversations and contemporary trends.
Their goal is to create a community where individuals feel less alone and lost when it comes to these career stressors. Studio Colora worked on the complete Brand Identity for Career Confidence for Immigrants. Our focus was to create a welcoming brand that is modern, inclusive, positive, and gives the feeling of community.
